PRIVACY POLICY
Effective Date: August 9, 2026
Last Updated: August 9, 2026
Brightwood Adventure Academy (“Brightwood,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information may be collected through brightwoodadventure.com, how it may be used, and the choices available to you.
INFORMATION WE COLLECT
Information You Provide
When a parent or caregiver joins the Brightwood Pilot Interest List, contacts Brightwood, or submits another website form, we may collect information such as:
• Parent or caregiver name
• Email address
• Child’s general age range
• Areas of interest
• Interest in testing pilot materials
• Optional questions, comments, or messages
• Communication preferences
Please do not submit a child’s full name, birth date, home address, school information, medical information, photograph, or other sensitive personal information through the website forms.
Information Collected Automatically
When you visit the website, Squarespace and its service providers may automatically collect limited technical information, including:
• Internet Protocol (IP) address
• Browser and device information
• Pages visited
• Approximate location based on IP address
• Referring website or source
• Date and time of visits
• Website interactions and performance information
This information may be collected through cookies and similar technologies to operate the website, maintain security, understand website traffic, and improve the visitor experience.
HOW WE USE INFORMATION
Brightwood may use collected information to:
• Maintain and operate the website
• Respond to questions or messages
• Manage the Brightwood Pilot Interest List
• Share requested updates about pilot opportunities, product availability, and future adventures
• Understand which Brightwood materials interest families
• Improve Brightwood materials, resources, and website content
• Test website performance and correct technical problems
• Protect the website and prevent misuse
• Meet applicable legal obligations
Joining the Pilot Interest List expresses interest only. It does not enroll a child in a school, class, childcare service, therapy program, field trip, or supervised activity, and it does not create a purchase obligation.
EMAILS AND MARKETING COMMUNICATIONS
Brightwood will send promotional or general update emails only when a parent or caregiver chooses to receive them.
You may unsubscribe from promotional emails at any time by using the unsubscribe link included in an email or by contacting hello@brightwoodadventure.com.
Brightwood may still respond to a message or send a necessary administrative communication related to a request you submitted.
HOW INFORMATION MAY BE SHARED
Brightwood does not sell personal information.
Information may be shared only with service providers that help operate the website and communications, such as:
• Squarespace, which hosts the website and processes website forms
• Email and mailing-list providers used to deliver requested communications
• Analytics, security, or technical service providers used to maintain and improve the website
These providers may process information according to their own privacy terms and only as needed to provide their services.
Information may also be disclosed when reasonably necessary to comply with the law, respond to a lawful request, protect the rights or safety of Brightwood or others, investigate misuse, or support a future business transfer. If Brightwood’s ownership or assets change, information may be transferred as part of that transaction, subject to applicable law.
Brightwood does not share personal information with unrelated third parties for their own direct marketing purposes.
COOKIES AND WEBSITE ANALYTICS
This website is hosted by Squarespace. Squarespace may use essential cookies that help the website function properly. Squarespace may also use analytics and performance cookies to provide information about website traffic and visitor interactions.
When available, visitors may use the website’s cookie banner or browser settings to manage nonessential cookies. Disabling certain cookies may affect how parts of the website function.
CHILDREN’S PRIVACY
Brightwood creates educational resources for families, but the website’s forms and interest list are intended to be completed by parents, legal guardians, or other adults—not by children.
Brightwood does not knowingly request or collect personal information directly from children under 13 through its website. A parent or caregiver may provide a child’s general age range to help Brightwood understand family interests, but should not provide information that directly identifies the child.
If you believe a child has submitted personal information directly to Brightwood without appropriate parental involvement, contact hello@brightwoodadventure.com so the information can be reviewed and deleted where appropriate.
DATA RETENTION
Brightwood retains personal information only for as long as reasonably necessary to:
• Manage the Pilot Interest List
• Provide requested communications
• Respond to questions or requests
• Improve pilot materials and services
• Maintain necessary business records
• Meet legal, security, or dispute-resolution obligations
When information is no longer reasonably needed, Brightwood may delete or de-identify it. You may request removal from the interest list or deletion of your submitted information by emailing hello@brightwoodadventure.com.
DATA SECURITY
Brightwood uses reasonable administrative and technical measures to help protect collected information. However, no website, email system, or online storage method can be guaranteed to be completely secure.
Please avoid submitting sensitive personal, financial, medical, educational, or identifying information through general website forms.
YOUR PRIVACY CHOICES
You may contact Brightwood to:
• Ask what personal information you have submitted
• Correct inaccurate information
• Request deletion of your information
• Withdraw from the Pilot Interest List
• Unsubscribe from marketing communications
• Ask a question about this Privacy Policy
• Submit a request concerning the sale of personal information
Brightwood does not currently sell personal information. Privacy requests may be sent to:
Brightwood may need to verify your identity before completing certain requests. Some information may be retained when reasonably necessary or legally required.
THIRD-PARTY LINKS
The website may include links to third-party websites, activity providers, community organizations, stores, or other resources. Brightwood does not control those websites or their privacy practices.
Families should review the privacy policies and terms of any third-party website they choose to visit or use.
CHANGES TO THIS PRIVACY POLICY
Brightwood may update this Privacy Policy as the website, Pilot Interest List, products, services, or legal obligations change.
The revised policy will be posted on this page with an updated “Last Updated” date. Material changes may also be communicated through the website or by email when appropriate.
CONTACT BRIGHTWOOD
Questions, requests, or concerns about this Privacy Policy may be sent to:
Brightwood Adventure Academy
Email: hello@brightwoodadventure.com
Website: brightwoodadventure.com